PRIVACY POLICY

When you visit our stores and locations, access our online presence, or interact with us through websites, social media, email or other digital technology ("Websites"), or when you view our items off - or view, buy or use online, we collect and process information relating to you, which is referred to as personal data.

 

In this data protection declaration, we explain which personal data we collect about you, why this happens and how we process it. This Statement applies to both consumers and small businesses (collectively referred to as “you” or “customers”) who purchase or otherwise deal with us about our clothing and other items. or interact online.

 

Please note that this privacy policy is subject to change. Any changes will be effective when we post the revised Privacy Policy on our website.

1. WHO IS RESPONSIBLE?
2. WHAT INFORMATION DO WE COLLECT AND WHY?
2.1. To process purchases, provide customer service and other services, and process inquiries
2.1.1. Orders, store purchases and accounts
2.1.2. Customer Service and Other Inquiries
2.1.3. (Changes to) terms and conditions or policies
2.1.4. Verification of fraudulent credit card use and excessive credit card charges
2.2. To maintain our business relationship with you through (digital) marketing initiatives and social listening
2.2.1. Newsletters, promotional communications or active links in emails
2.2.2. Personalized experience and improve online experience
2.2.3. Personalized Targeted Advertising
2.2.4. Participate in a sweepstakes, contest, seasonal or other promotion
2.2.5. Social Listening
2.3. To improve our services and products
2.4. In connection with a sale or business transaction
2.5. To maintain and improve the functionality of our websites
2.6. To achieve our other business purposes
2.7. Klar Attribution
3. USE BY MINORS
4. WHO HAS ACCESS TO YOUR PERSONAL DATA?
5. HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
6. DO WE TRANSFER YOUR DATA OUTSIDE THE EEA?
7. YOUR RIGHTS
8. OUR CONTACT DETAILS

 

1. WHO IS RESPONSIBLE?

 

Barney & Baxter AG are responsible for this privacy statement. These entities are referred to in this document as "we" or "us". You can contact us at the address given at the end of this privacy statement.

 

2. WHAT INFORMATION DO WE COLLECT AND WHY?

 

2.1. To process purchases, provide customer service and other services, and process inquiries

 

2.1.1. Orders, purchases in stores and accounts

 

Online When you purchase an item through one of our websites, or, where available, through one of the digital screens in our stores, we collect your name and business name (if you are a are small businesses), your full postal address and/or separate billing address, your email address, items ordered and returned, delivery information, billing information and other data related to the fulfillment of your order. We also collect data about your use of vouchers (e.g. validity and amount) or gift cards. In addition, data is collected that you make available to us in additional fields, e.g. Your date of birth and phone number.

 

We use this data because it is necessary to process, execute and manage your purchase and to process your order. Please note that in some cases the requested information is mandatory. If you don't give us your name and shipping address, we won't be able to deliver your items.

 

During the purchase process you have the option to set up a personal account. If you choose to do so, we will ask you for additional information, e.g. setting a personal password, your date of birth and your consent to subscriptions to promotional communications.

 

In our store, depending on whether you are a consumer, we collect your name, address and other relevant personal information where necessary to comply with local financial and legal requirements. We may need this information to provide you with a refund or a sales receipt (VAT receipt). This data is collected through our point of sale in store.

 

In addition, some of our stores offer the option of picking up or returning items you have ordered online from one of our selected stores. In order to be able to offer you these services, we process your personal data such as your e-mail address in order to send you information about your order. For example, when your order is ready for collection. In addition, our branch employees register whether you have picked up or returned an order.

 

2.1.2. Customer service and other enquiries

 

We also collect data in order to answer your inquiries by telephone, post, email or online via chatbot or online form. In this case, we only ask you to provide the data necessary to process your request (to manage our contractual relationship with you and/or to comply with a legal obligation). For example, if you contact us about returning an item, we may ask you the date and place you purchased it, or why you made the return.

 

When you interact with chatbots (automated dialog systems), we also record your responses to these chatbots, how you interact with them and we store data relating to the device you are using. Depending on the chatbot platform and your consent, we can e.g. collect the following device data: IP address, social media username, time zone, country and GPS location. The platform that provides the chatbot may also collect some of this data. For example, if the chatbot is provided on Facebook, Facebook may also collect your user data. We also collect other information to process your request, e.g. Chat content.

 

We may process this data because it is necessary for the management of our contractual relationship, if your request is related to an order, or because we have a legitimate interest in helping you and thereby improving our services.

 

2.1.3. (Changes to) Terms or Policies

 

We are required by law to notify you of any (changes to) terms and conditions and policies that affect our business relationship with you. In order to comply with these legal obligations, we may use your contact details, e.g. Use your email address to inform you.

 

2.1.4. Checking for fraudulent credit card use and excessive credit card charges

 

If you choose to pay for your order by credit card, we will conduct a credit check to determine if your personal information is associated with fraudulent credit card use or excessive credit card charges. For this purpose, our payment service provider uses your name and bank details. We ourselves do not collect any information regarding the payment instrument you use, e.g. credit card information. This information is processed exclusively by our payment service provider and payment instrument providers, who are subject to strict information security measures. We conduct this check to protect our legitimate business interests, to prevent fraud and financial loss, or to comply with our legal obligations.

 

2.2. To maintain our business relationship with you through (digital) marketing initiatives and social listening

 

2.2.1. Newsletters, promotional communications or active links in emails

 

If you consent or we have a legitimate interest, we collect your email address and/or mobile phone number and/or postal address in order to send you our newsletter and other promotional communications. In addition, we keep track of the email and SMS messages we send you and what you do with those messages (for example, whether you open them or click on their content). Please note that you can unsubscribe from the newsletter at any time by using the "unsubscribe" or "unsubscribe" button at the bottom of each email, or by requesting us to do so using the contact details below or in the relevant marketing communication.

 

2.2.2. Personalized experience and improve online experience

 

When you visit our websites, we place cookies, pixels and other digital tools with similar functionality ("Cookies") on your browser or device that allow us to better understand you, and to personalize your experience with us and our communications and marketing targeted to you.

 

Our use of cookies, pixels and other digital tools with similar functionality is described in our Cookie Policy, which you can find here, explained in more detail.

 

2.2.3. Personalized Targeted Advertising

 

Based on your online and offline purchase history, your behavior on websites (pages visited, links clicked) and interaction with chatbots, we create and maintain your personal digital marketing profile to ensure that we only show you the advertisements that that best suits your personal taste. This is known as targeted advertising. The more successful we are with targeted advertising, the higher our (potential) customer satisfaction.

 

In order to show you targeted advertising, we may also match your data profile with customers who have a similar profile.

 

To support our targeted advertising, we use a data management platform (“DMP”).

 

DMP information provides insight into how our consumers are responding to our brand, products and advertising. This information is collected from various sources available to us offline, online and mobile, e.g. B. when you visit our website. In addition, they are enriched with information collected by other providers, e.g. B. with data on the local weather. Based on this information, the DMP can help our marketing teams find and define relevant segments of online audiences to target marketing campaigns within Tommy Hilfiger's digital channels and beyond. If your digital marketing profile can be assigned to such a segment, you are likely to receive our advertising tailored to the interests of the segment in which we place you on Facebook, Google Properties, online properties of so-called partner companies and other online and offline -Locations and materials placed. This is targeted advertising.

 

We may also use the data for improved targeting by showing you targeted advertising on a third-party website that is linked to an event on our website, e.g. B. with a purchase that was canceled.

 

Furthermore, Facebook, Google and other online players may independently register your use of our advertising. Please read the privacy policies of these third parties as we are not responsible for the personal data they process for their own purposes.

 

You can ask us to remove your digital marketing profile by emailing us at the email address below.

 

We only use your data for targeted advertising if you have consented to the placement of cookies and the collection of personal data using cookies. Our use of cookies, pixels and other digital tools with similar functionality is explained in more detail in our Cookie Policy, which can be found here.

 

2.2.4. Entering a sweepstakes, contest, seasonal or other promotion

 

We may offer you the opportunity to enter a sweepstakes, contest or other (in-store) promotion. Some of these promotions include additional rules that provide information about how we use and disclose your personal information.

 

We collect information that is necessary for you to be able to participate in the activity and that allows us to manage our contractual relationship with you, e.g. Your name and email address. Personal information we collect as part of a sweepstakes, contest, seasonal or other promotion may be subject to additional privacy notices.

 

In principle, we receive your personal data directly from you. In some cases, however, we receive personal data, e.g. B. Your purchasing preferences and activities, for example via publicly available databases or our digital marketing activities and partners if they share the information with us. See Section 2.2.3 above for more information.

 

2.2.5. Social listening

 

If you actively talk about us or our brands on social media, we collect a copy of your contribution. For example, if you use #TommyEquestrian in relation to one of our articles, we will keep a copy of the tweet and may use it for our brand awareness. To enable us to do this, we have engaged third parties to provide social listening services. Please note that any information you post or disclose through these Services will become public and may be available to other users and the public.

 

Also, if you disclose personal information relating to other individuals to us or our related service providers, you represent that you have the authority to do so and permit our use of the personal information in accordance with this Privacy Policy. When you connect your social media account to your Tommy Equestrian account (where this feature is available), you share certain personally identifiable information from your social media account with us, e.g. Your name, email address, photo, list of your social media contacts and any other information that may be available to us or that you provide to us when you link your social media account to your Connect Tommy Equestrian Account. With your consent or where we have a legitimate interest, we will engage in these activities to manage our contractual relationship with you.

 

2.3. To improve our services and products

 

We process your personal data across websites to identify usage trends and provide personalized content (e.g. articles, size recommendations). The information we collect is used to further improve our services and items, for example to create and design our new collection or to make improvements to current collections to meet your expectations.

 

For example, if you actively talk about us or our brands on social media, or interact with our chatbot or customer service, we may use your contributions to improve our services and items. We will engage in this activity when we have a legitimate interest.

 

2.4. In connection with a sale or business transaction

 

We may disclose your Personal Information as part of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or a portion of our business, assets or stock (including in connection with any bankruptcy or similar procedures) to a third party. Such third parties may include, for example, an acquiring company and its advisors. We will engage in this activity when we have a legitimate interest.

 

2.5. To maintain and improve the functionality of our websites

 

When you visit our websites, we place cookies, pixels and other digital tools with similar functionality (“cookies”) on your browser or device that enable us to improve the design and functioning of our websites, the responsiveness of our chatbots to improve and ensure the technical and functional management of our websites (including maintaining information security), for example by identifying parts of the websites that have low latency. We will engage in this activity where we have a legitimate interest. Our use of cookies, pixels and other digital tools with similar functionality is explained in more detail in our Cookie Policy, which can be found here.

 

2.6. To achieve our other business purposes

 

Where necessary, we may use your personal data to ensure security and prevent fraud, for example to detect and prevent cyber attacks or identity theft. In addition, we may use your personal information to protect our rights and defend ourselves against lawsuits and to respond to legal and regulatory obligations, such as requests from public and governmental authorities. We engage in these activities to comply with a legal obligation or where we have a legitimate interest to do so.

 

2.7. Klar Attribution

 

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar, collects, processes and stores data on this website and its subpages for reach measurement, statistical analysis. This collection takes place on the following legal basis:

 

The user has given his consent in accordance with Article 6 (1) sentence 1 a GDPR and Section 25 (1) sentence 1 TTDSG, the data to be processed will be collected on a user-specific basis.

 

For the aforementioned different types of collection, different cookies are used to ensure the respective type of collection.

 

Objection

To object to the use of Klar in principle, please use this Link. This will set a cookie with the name "do_not_track" from the domain "tommy-equestrian.com". Please do not delete it, otherwise we cannot guarantee that you will not be tracked by Klar. Information on data protection and data use can be found on the following website of Klar: https://www.getklar.com/data-protection.

 

3. USE BY MINORS

 

Please note that our websites are not directed to persons under the age of sixteen (16). We ask that you do not post comments or posts from anyone under this age.

 

4. WHO HAS ACCESS TO YOUR PERSONAL DATA?

 

Our employees have access to your personal data to the extent necessary for us to fulfill their tasks. In addition, we disclose personal data to:

 

 

5. HOW LONG WILL WE KEEP YOUR PERSONAL DATA?

 

We keep your personal data for the period in which you actively interact with us. You will no longer be considered actively engaged with us if you have not purchased an item from us or visited our websites for a period of two (2) years. At the end of this two (2) year period, we will only retain personal data that is specific

 

 

If you have consented to receive direct marketing communications, we will continue to use your email address for this purpose until you opt out.

 

6. DO WE TRANSFER YOUR DATA OUTSIDE THE EEA?

 

Yes, your personal data may be transferred outside the European Economic Area ("EEA"), e.g. B. to countries where we have facilities or employ service providers, such as in the United States where our licensor is located. Some countries outside the EEA are recognized by the European Commission as having an equivalent level of data protection in line with EEA standards (see the full list of these countries here). For transfers from the EEA to countries not recognized by the European Commission, we have appropriate measures in place, e.g. Standard Contractual Clauses adopted by the European Commission to protect your personal data. In certain circumstances, courts, law enforcement, regulatory or security authorities in countries outside the EEA may be entitled to access your personal information.

 

7. YOUR RIGHTS

 

You have the right to ask us to:

 

 

To initiate any of these actions, you can send us an email to the email address provided in the contact information.

 

If you would like to unsubscribe from direct marketing communications, click the unsubscribe link in the relevant communication. For your rights in relation to cookies, please read our Cookie Policy, which you can find here.

 

In the event of an alleged breach of applicable data protection law, you also have the right to lodge a complaint with the data protection authority responsible for your country or region. You can find a list of data protection authorities here.

 

8. OUR CONTACT DETAILS

 

Barney & Baxter AG

Official Tommy Hilfiger® Equestrian License Partner

Bönirainstrasse 9

CH-8800 Thalwil-Zürich

Switzerland

 

Inquiries regarding this Privacy Policy should be emailed to:

customercare@barneyandbaxter.com

 

Last updated on: March 2021

 

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